Active Intelligence

Advertisers · B2B · AI · Funnels

Smarter offers.
Sharper funnels.
Powered by AI.

Active Intelligence helps advertisers and B2B teams launch better offers, generate qualified pipeline and remove friction from every step of the funnel, using AI that people stay in charge of.

  • Compliance-first
  • Test, don’t guess
  • Transparent reporting
Illustrative funnel monitorAn illustrative dashboard showing two test variants over time and five funnel stages. Not real data. Funnel monitor ILLUSTRATIVE Variant B Test A vs. B VisitEngageOfferLeadSale

Illustrative visual. Not real campaign data.

What we do

Four disciplines. One growth system.

Each service works on its own, and they work best together: better offers feed better funnels, and AI helps every part learn faster.

Offers for Advertisers

Offer management that keeps every campaign accountable, from sourcing and vetting to caps, payouts and partner fit.

  • Offer sourcing, vetting and onboarding
  • Payout, cap and budget management
  • Creative and landing page compliance review
  • Traffic source and partner matching

B2B Lead Generation

Pipeline programs built around your ideal customer profile, with clean data and fast hand-off to sales.

  • Ideal customer profile and account lists
  • Content offers and multichannel outreach
  • Lead qualification, scoring and routing
  • CRM hand-off with consistent data

AI Technology

Practical AI that speeds up testing and analysis, with people reviewing the decisions that matter.

  • AI-assisted audience targeting
  • Creative and copy variant testing
  • Automated budget and bid guardrails
  • Predictive analytics and anomaly alerts

Funnel Optimization

Find where people drop off, fix it, and measure the change properly.

  • Landing page and conversion rate optimization
  • A/B and multivariate testing
  • Tracking and attribution setup
  • Form and checkout friction removal
Illustrative B2B pipeline: target, engage, qualify, hand off

B2B focus

From first touch to sales-ready pipeline

We build B2B programs around the accounts you actually want. Prospects are reached with useful content, scored on fit and intent, and handed to your sales team with the context they need for a good first conversation.

  • Clear qualification rules agreed with your sales team
  • Routing into your CRM, with consistent fields
  • Opt-in and consent handling built in from the start
Funnel optimization diagramA five-stage funnel with a feedback loop from the last stage back to the first. Illustrative only. 12345 Learn & retest

Illustrative diagram.

Funnel optimization

Every stage, measured and improved.

We map your funnel end to end, instrument it properly, and run focused tests where they will matter most.

  1. 1

    Attract

    Audience, creative and traffic source fit.

  2. 2

    Engage

    Landing pages that match the ad and load fast.

  3. 3

    Convert

    Offer clarity, forms and checkout with less friction.

  4. 4

    Qualify

    Scoring and routing so the right leads get attention.

  5. 5

    Grow

    Follow-up, retention and learnings fed back into the next test.

AI technology

AI that does the heavy lifting. People make the calls.

Our models sort signals from noise across campaigns, pages and leads, then surface recommendations. A person reviews every change before it goes live.

Smarter targeting

Find audience segments worth testing, faster.

Creative testing

Generate and organize copy and creative variants for structured tests.

Spend guardrails

Automated rules that flag or pause spend outside agreed limits.

Analytics & alerts

Forecasts and anomaly alerts so issues are caught early.

AI model diagramIllustrative diagram of signals flowing through a model into recommended actions that people review. SignalsPatternsInsightsActions

Illustrative diagram.

Technology

A stack built in three layers.

Described in plain terms. Specific tools are chosen per client, based on your platforms, data and compliance needs.

Data layer

  • Server-side and browser event tracking
  • UTM and click-ID attribution
  • Consent-aware data collection
  • Warehouse and reporting connections

Intelligence layer

  • Predictive lead and audience scoring
  • Language models for copy assistance
  • Experiment design and analysis
  • Anomaly detection and forecasting

Activation layer

  • Ad platform and network integrations
  • Landing page and form builds
  • CRM and marketing automation hand-off
  • Dashboards your team can follow

How we work

A clear process, start to scale.

01

Discover

Goals, offers, audiences, current numbers and the compliance rules that apply to your vertical.

02

Instrument

Tracking and attribution checked or rebuilt, so we start from a baseline everyone trusts.

03

Launch & test

Controlled experiments on offers, audiences, creative and pages, one clear question at a time.

04

Optimize & scale

AI-assisted analysis, human decisions, and steady scaling of what works, with regular reporting.

Industries

Verticals we’re set up to support.

Regulated verticals get extra review of claims, disclosures and consent language before anything launches.

  • Insurance
  • Financial services
  • Health & wellness
  • Home services
  • Education
  • SaaS & B2B tech
  • E-commerce & DTC
  • Legal services
  • Automotive
  • Travel & hospitality
  • Real estate
  • Professional services

About us

Built in Cherryville, NC. Working wherever you are.

Active Intelligence, LLC was founded in Cherryville, North Carolina by Michael Myer with a simple idea: advertisers and B2B teams deserve a partner that is fluent in modern AI but still treats every dollar of spend, and every lead, with care.

We combine offer management, lead generation, AI tooling and conversion work under one roof, so the people tuning your funnel are talking to the people sourcing your offers and building your models.

Our mission

Help businesses grow with marketing that is measurable, compliant and genuinely useful to the people it reaches.

Transparency

Plain-language reporting. You see what we test, what we change and why.

Compliance first

Claims, consent and disclosures are reviewed before launch, not after.

Test, don’t guess

Decisions come from structured experiments, not hunches.

Real partnership

Direct access to the people doing the work, and honest advice.

Our team

The people behind the work.

Michael Myer

Owner & Founder

Michael founded Active Intelligence to give advertisers and B2B teams a partner that pairs practical AI with disciplined testing. He sets the company’s direction and stays close to every client relationship.

Rachel Dunham

General Manager

Rachel runs day-to-day operations, keeping projects on schedule, teams aligned and every engagement working to a clear plan.

Kevin Alvarez

Head of AI Technology

Kevin leads our AI tooling, from targeting and testing models to the reporting views clients use to follow their campaigns.

Tasha Greene

Customer Relations Manager

Tasha is the first point of contact for clients, making sure questions get quick answers and feedback reaches the right people.

Important disclaimers

  • No guaranteed results. Marketing outcomes depend on many factors, including offer, traffic, budget, audience, seasonality and platform policies. Active Intelligence, LLC does not promise or guarantee any specific traffic, leads, sales, revenue or return on ad spend.
  • Illustrative visuals. Dashboards, charts and diagrams on this website are illustrations. They are not real client data and are not a prediction of results.
  • AI-assisted work. We use AI tools to support analysis and content. AI output can be inaccurate, so it is reviewed by people before use.
  • Advertiser responsibility. Advertisers remain responsible for their products, claims and substantiation, and for complying with laws that apply to them. Our compliance reviews are not legal advice.
  • Third-party platforms. Advertising platforms, networks and tools are operated by third parties under their own policies. We are not affiliated with or endorsed by them unless stated in writing.
  • No professional advice. Content on this site is general information only and is not legal, financial or tax advice.

Contact

Let’s build your next growth system.

Tell us about your offers, audience and goals. Someone from our team will review your message and reply.

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